Role of Social Media Marketing in Ecotourism: Perspectives of Tourists Visiting Totally Protected Areas (TPAs) in Sarawak, Malaysia

Ecotourism or sustainable tourism, which is often advocated especially in natural areas for relaxation. The richness of Malaysia has led ecotourism to become one the fast-growing industries within nation. A full understanding practices planning, development and resource management therefore needed ensure sustainability without causing environmental degradation. goal this study discover impacts created resources (e.g.: tourism infrastructure range activities) supporting destination accessibility quality services) towards competitiveness destinations from both perspective domestic international tourists along with moderation social media marketing.